Vietnamese Cultural Essence Shines at the First Autumn Fair 2025

A Celebration of Creativity and Heritage

The First Autumn Fair 2025 opened with excitement and color. Crowds of locals and tourists gathered to explore the “Vietnamese Cultural Essence” pavilion — a lively space that celebrated Vietnam’s creativity, heritage, and innovation.

A Grand Showcase of Vietnam’s Cultural Industries

Covering more than 10,000 square meters, the pavilion brought together Vietnam’s leading cultural sectors in one expansive area. It presented a vivid, multi-sensory view of Vietnam’s creativity and confirmed the growing role of culture in driving economic and social progress.

The exhibition featured digital entertainment, a fast-growing part of Vietnam’s digital economy, alongside traditional crafts — where the skill of Vietnamese artisans shone through every handmade detail. Together, these displays honored both innovation and tradition.

Blending Tradition and Modernity

Visitors enjoyed a rich mix of design, fashion, and performing arts. Traditional fabrics and patterns met modern designs, while folk performances were enhanced by cutting-edge technology.

Vietnam’s film industry impressed audiences with inspiring stories that reflected human values and cultural depth. The cultural tourism section invited visitors to explore the country’s beauty through creative travel experiences that connected heritage with modern life.

Each booth told a unique story, joining together in a vibrant celebration of Vietnamese culture.

Immersive Experiences for Everyone

At the software and gaming pavilion, visitors stepped into a world of eSports, interactive entertainment, and new digital technologies.

The publishing zone became a joyful “book festival,” where readers met authors, joined signings, and discovered new titles while enjoying coffee in a cozy setting.

The film pavilion pulled visitors behind the scenes of Vietnamese cinema, featuring special screenings of local productions such as “Red Rain.”

Nearby, the performing arts section blended tradition and modernity through live shows, stage costumes, and handcrafted props.

The sports pavilion buzzed with martial arts, dance, and fitness demonstrations. The fine arts and fashion booths showcased the creativity of Vietnamese artists and designers.

The tourism pavilion offered irresistible deals and travel packages. Local agencies and regional exhibitors invited guests to embark on cultural journeys across Vietnam.

Culture as a Force for Growth

Throughout the Autumn Fair, numerous art and cultural performances kept visitors entertained and inspired. These events highlighted the depth of Vietnam’s creativity and its role in connecting people.

Beyond celebration, the fair also reflected a strategic goal: turning culture into a key driver of national growth.

By 2030, Vietnam plans for its cultural industries to contribute about 7% of GDP.

• Film industry: USD 250 million

• Performing arts: USD 31 million

• Fine arts, photography, and exhibitions: USD 125 million

• Advertising: USD 3.2 billion

• Cultural tourism: 15–20% of national tourism revenue (USD 40 billion)

These numbers show both ambition and determination — proof that Vietnam is building a thriving creative economy that connects tradition, innovation, and global engagement.

A Living Expression of National Pride

The “Vietnamese Cultural Essence” pavilion was more than an exhibition. It was a celebration of Vietnam’s spirit — dynamic, proud, and forward-looking.

Every booth and performance reflected a country that honors its past while embracing the future.

Through creativity, culture, and collaboration, Vietnam continues to inspire the world with its vibrant identity and cultural vitality.

images: collected

📍Source: Vietnam Government Portal

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