Vietnam Tourism Shines at World Travel Market London 2025

Vietnam Showcases Its Best at WTM London 2025

The World Travel Market (WTM) – the world’s largest and most influential travel trade event – officially kicked off on November 4, 2025, at the Excel London Exhibition Center in the United Kingdom.

Representing Vietnam, a delegation from the Vietnam National Authority of Tourism, led by Deputy Director General Ha Van Sieu, joined the event along with members of the Tourism Development Support Fund, local destinations, and more than 30 leading Vietnamese travel companies.

Their mission: to promote Vietnam’s charm, diversity, and world-class tourism experiences to a global audience.

A Global Stage for the Travel Industry

WTM London is one of the most prestigious annual events in the tourism industry.
This year’s theme, “Reimagining Tourism in a Changing World,” brings together around 45,000 professionals, buyers, media representatives, and tourism organizations from over 180 countries and territories.

The 2025 edition marks the largest in WTM’s 45-year history, reflecting the strong recovery and renewed excitement across the global travel sector.

Vietnam’s Pavilion: Vibrant, Welcoming, and Full of Energy

Vietnam’s national pavilion at WTM London 2025 spans more than 200 square meters, featuring representatives from key destinations like Hanoi, Ho Chi Minh City, Da Nang, Khanh Hoa, and Quang Ninh, along with 30 major tourism businesses.

Designed with distinctive Vietnamese cultural elements, the pavilion serves as a lively showcase of Vietnam’s destinations, culture, and tourism products.

Throughout the event, the Vietnam booth hosted:

• Business networking sessions with international partners

• Cultural and culinary showcases highlighting the country’s unique flavors and traditions

• Meetings and receptions to foster stronger tourism cooperation

Right from opening day, the pavilion buzzed with activity, attracting a steady stream of visitors, partners, and media representatives eager to explore what Vietnam has to offer.

Promoting Vietnam’s Diverse Tourism Experiences

At WTM London 2025, Vietnam highlighted four key tourism themes that reflect the country’s incredible diversity:

1. Beach escapes – featuring stunning destinations like Phu Quoc, Nha Trang, and Da Nang.

2. Nature adventures – exploring majestic landscapes such as Ha Long Bay, Ninh Binh, and the northern mountains.

3. Cultural journeys – discovering Vietnam’s rich heritage, festivals, and traditional arts.

4. Urban experiences – enjoying the vibrant energy of Hanoi, Ho Chi Minh City, and Hue.

The presentation also introduced niche travel options such as food tours, wellness retreats, golf holidays, and family trips, helping position Vietnam as a versatile and year-round destination for travelers around the world.

Building Global Connections

For Vietnam, participating in WTM London 2025 is about more than just promotion — it’s a chance to connect, collaborate, and create opportunities.
Through business meetings and trade discussions, Vietnamese travel companies are strengthening ties with international partners and exploring new markets for cooperation.

The country’s dynamic presence at WTM highlights Vietnam’s growing reputation as one of Asia’s most promising and exciting travel destinations.

A Bright Future Ahead

With its well-designed pavilion, vibrant cultural showcases, and enthusiastic participation, Vietnam Tourism made a remarkable impression at WTM London 2025.
The event not only promoted the image of a safe, friendly, and captivating Vietnam, but also reaffirmed the country’s place on the global tourism map.

images: collected

Plan Your Trip with TripAsean Tours

👉 Contact TripAsean Tours: For customized trip planning, hotel recommendations, and expert travel tips.

• • • • • • • 📞 Hotline: +84 961 518 918
            • 🌐 Website: www.tripasean.com
            • 📧 Email: info@tripasean.com
            • 📝Let me know your request: Fill out the form here