Rural Tourism in Hue: A Sustainable Development Model

Rural tourism in Hue is emerging as a key development direction as tourism increasingly focuses on green growth, sustainability, and community-centered values. This approach helps diversify tourism products while preserving local culture and improving livelihoods in rural areas.

By integrating agriculture, ecology, and daily community life, this tourism model supports long-term economic and cultural development.

Development Potential and Local Advantages

Hue City is considered a destination with strong advantages for rural and agricultural tourism. The city features diverse ecological landscapes, traditional craft villages, and rural spaces closely connected to cultural identity and community life.

These conditions provide a solid foundation for developing experiential tourism products rooted in nature and local traditions. As a result, rural tourism in Hue continues to gain attention from both policymakers and visitors.

Recognized Tourism Sites and OCOP Products

Currently, Hue City has 16 officially recognized tourist sites. Among them, 12 sites are linked to agricultural, ecological, and community-based tourism. These destinations play an important role in preserving rural heritage while creating economic opportunities.

In addition, Hue has developed six OCOP tourism products that meet the three-star standard. These products contribute to improving service quality and strengthening the overall appeal of rural tourism offerings.

Digital Transformation Supporting Tourism Promotion

To enhance promotion and visitor engagement, the Department of Tourism has collaborated with the Hue City Information Technology Center. Together, they introduced a digital database and rural tourism map that integrates images, videos, and VR 360 experiences.

This digital approach supports destination marketing and helps visitors plan meaningful experiences. It also improves access to information for communities participating in rural tourism in Hue.

Toward Sustainable and Community-Based Growth

With clear planning and digital support, this tourism model contributes to sustainable development. It strengthens community participation, protects cultural values, and ensures long-term benefits for local residents.

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