National Tourism Promotion Conference 2026 – Ninh Binh

National Tourism Promotion Conference 2026 Held in Ninh Binh

On November 19, the National Tourism Promotion Conference 2026 was officially held in Ninh Binh city, organized by the Vietnam National Administration of Tourism in collaboration with Ninh Binh Department of Tourism, under the chairmanship of Deputy Minister of Culture, Sports, and Tourism Ho An Phong.

The event brought together representatives from the Ministry of Culture, Sports, and Tourism, relevant ministries and agencies, provincial leaders, tourism management units, tourism promotion centers, associations, businesses, airlines, experts, and international organizations.

Among the attendees, UNESCO Hanoi Travel Club was represented by 30 enterprises. Mr. Phung Xuan Khanh, Head of External Affairs and Promotion at the Club and Director of Tien Phong Travel, highlighted that participating in the conference was crucial for understanding new tourism promotion directions and expanding business networks.

Pre-Conference Field Visits

Before the official opening, the business delegation participated in site visits at:

• Legend Valley Paradise Golf Course

• The Reed Hotel

• Diamond Restaurant in Ninh Binh

Mr. Khanh emphasized that these visits allow businesses to explore new products, strengthen connections, and enhance collaboration amid increasingly competitive tourist destinations.

Vietnam Tourism Promotion Strategy for 2026

The Vietnam National Administration of Tourism presented a report reviewing 2025 and proposed 2026 strategies, focusing on:

• Digital transformation and big data in tourism marketing

• Optimizing resources and improving communication quality

• Promoting public-private partnerships

• Leveraging culinary experiences as a pillar of national tourism branding

Three specialized presentations from Ho Chi Minh City, Da Nang, and the Vietnam Culinary and Cultural Association highlighted innovation, interregional collaboration, and building a smart, sustainable tourism ecosystem.

Panel Discussion: “Collaborate – Innovate – Build a Strong Vietnam Tourism Brand”

The discussion session captured wide attention, covering topics such as:

• National-scale marketing campaigns

• Using digital platforms for tourism promotion

• Partnerships with airlines and international stakeholders

• Highlighting cultural, heritage, and culinary values in branding

Experts agreed that outcomes from the conference would provide a strong foundation for the 2026 tourism promotion plan, enhancing Vietnam’s international competitiveness.

Remarks from Ninh Binh Leadership

Ms. Ha Thi Lan Anh, Vice Chairwoman of Ninh Binh People’s Committee, emphasized that the conference offered provinces a chance to share experiences and foster cooperation. She noted:

“2026 is a pivotal year in Vietnam’s tourism development strategy to 2030, with a vision toward 2045. Regional collaboration and building a sustainable tourism ecosystem are the keys to breakthrough growth.”

Expectations from the Business Community

Representatives from UNESCO Hanoi Travel Club hope the conference will create opportunities for new tourism products, improve service quality, and strengthen the promotion of Vietnam as a destination on the international stage.

Deputy Minister Ho An Phong also stressed:

“Although time is limited, delegates must discuss thoroughly and propose actionable solutions to enhance tourism promotion and elevate Vietnam’s global image.”

Conclusion

The 2026 National Tourism Promotion Conference in Ninh Binh marks a crucial step forward for Vietnam’s tourism strategy, focusing on digital transformation, collaboration, and innovation to build a stronger tourism brand worldwide.

images: collected

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