Vietnam Wins Two Global Tourism Awards 2025
Vietnam Tourism Wins Two Prestigious Global Awards
Vietnam’s tourism industry has once again made its mark on the world stage, earning two major honors at the Readers’ Choice Awards 2025 organized by Condé Nast Traveller, a leading U.S. travel magazine. The country was named among the World’s Most Attractive Destinations and the World’s Friendliest Countries.
Vietnam Among the Top 10 Most Beloved Destinations
Vietnam ranked 6th in the World’s Friendliest Countries category with a score of 97.27 points, and 9th in the World’s Most Attractive Destinations with 94.29 points — surpassing many strong contenders to secure a spot in the top 10 destinations most loved by readers worldwide.
Condé Nast Traveller praised Vietnam’s diversity and charm:
“From endless rice fields and ancient towns to emerald-green bays, few places on Earth offer such a rich and unique beauty. What makes Vietnam even more special is the warm hospitality of its people, always eager to share their culture and natural wonders with visitors.”
The Rising Allure of Vietnam
Vietnam’s captivating beauty has consistently drawn travelers seeking adventure and authenticity. In 2024, the country welcomed nearly 18 million international visitors, and that number continues to grow each year as more travelers choose Vietnam to explore its mystical landscapes, vibrant traditional culture, and untouched natural scenery.
The expansion of new international flight routes has also made it easier than ever for travelers to reach Vietnam’s hidden gems.

Community Spirit and Cultural Richness
Condé Nast Traveller highlighted Vietnam’s strong sense of community — from bustling street vendors and morning exercise groups in the cities, to cozy, family-run homestays in remote mountain villages. This spirit of connection adds a special warmth to every visitor’s experience.
The magazine also emphasized that no trip to Vietnam is complete without journeying through the legendary mountain passes of Hà Giang (now part of Tuyên Quang Province), where winding roads reveal breathtaking scenery. Yet beyond the landscapes, what stays in travelers’ hearts is the kindness and hospitality of the Vietnamese people.

📍Source: Portal of the Ministry of Culture, Sports and Tourism of Vietnam (MOCST) and Vietnam National Authority of Tourism| Photos: Collected
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