Vietnam Named World’s Leading Heritage Destination 2025

On the evening of December 6, at the Grand Final of the 2025 World Travel Awards (WTA) in Bahrain, Vietnam once again shined on the global stage as it was honored as the World’s Leading Heritage Destination 2025. This marks the sixth time Vietnam has earned this prestigious title, following wins in 2019, 2020, 2022, 2023, and 2024.

A Rich Heritage System That Sets Vietnam Apart

Vietnam’s recognition reflects the outstanding appeal of its diverse and well-preserved heritage system, which includes:

• 9 UNESCO-recognized world natural and cultural heritage sites

• 15 intangible cultural heritage elements

• 10 documentary heritage items

• Along with thousands of national relics, cultural sites, and historical landmarks across the country

This remarkable collection has helped Vietnam become one of Asia’s most heritage-rich destinations, blending natural beauty with deep cultural traditions.

A Testament to Vietnam’s Commitment to Sustainable Tourism

Winning the World’s Leading Heritage Destination title once again is strong recognition of Vietnam’s ongoing efforts to protect, preserve, and promote its heritage while developing sustainable tourism. The country has successfully created a balance between:

• Conservation and community engagement

• Tourism growth and cultural integrity

• Infrastructure investment and high-quality services

This harmony helps elevate the brand “Vietnam – Timeless Charm” to travelers worldwide.

Local Destinations Also Shine on the Global Stage

Not only did Vietnam excel on a national level, but several local destinations also received top honors at this year’s WTA:

1. Dong Van Karst Plateau – World’s Leading Local Culture Destination (First-time winner)

Recognized for its UNESCO Global Geopark and unique highland cultural identity, Dong Van makes an impressive debut on the world tourism map.

2. Moc Chau – World’s Leading Local Nature Destination (Third win)

With its cool climate, lush green plateaus, and unspoiled scenery, Moc Chau continues to captivate nature lovers around the world.

3. Tam Dao – World’s Leading Tourist Town (Fourth win)

Famous for its misty beauty and charming French-style architecture, Tam Dao has firmly held its place among the world’s most appealing small destinations.

4. Phu Quoc – World’s Leading Nature Island Destination (Fourth consecutive win)

Vietnam’s “Pearl Island” once again proves its status as one of Asia’s most attractive luxury beaches and island getaways.

A Sustainable Rise for Vietnam’s Tourism Industry

Beyond destinations, many Vietnamese airlines, travel agencies, and tourism service providers were also recognized with top global awards. These achievements show the growing strength and competitiveness of Vietnam’s tourism industry as a whole.

Conclusion

Vietnam’s sixth win as the World’s Leading Heritage Destination reaffirms its timeless appeal and the enduring value of its cultural and natural treasures. This recognition not only strengthens the country’s global tourism brand but also opens new opportunities to welcome more international travelers in the years ahead.

images: collected

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