Discover the Essence of Vietnamese Culture at the Autumn Fair 2025

HANOI, October 25, 2025 – From October 25 to November 4, the Autumn Fair 2025 will take place at the Vietnam Exhibition Center in Dong Anh, Hanoi, offering visitors a vibrant journey through Vietnam’s dynamic economy, cultural heritage, and creative industries.

This national-scale event, held under the direction of the Government and organized by the Ministry of Industry and Trade in collaboration with the Ministry of Culture, Sports and Tourism and Hanoi City, promises an unforgettable experience filled with creativity, tradition, and innovation.

Five Thematic Zones – Stories of Prosperity, Culture, and Creativity

The Autumn Fair 2025 is divided into five main zones, each telling a unique story about Vietnam’s people, culture, and economy:

1. Prosperous Autumn 

2. Essence of Vietnamese Culture

3. Hanoi’s Autumn Charm

4. Colors of Vietnam

5. Family Autumn

Among these, the “Essence of Vietnamese Culture” zone stands out as the cultural heart of the fair.

“Essence of Vietnamese Culture” – Where Creativity Meets Tradition

Spanning more than 10,000 square meters, this vibrant exhibition zone brings together Vietnam’s key cultural and creative industries, forming a colorful mosaic of innovation, craftsmanship, and artistic excellence.

Here, visitors can explore everything from software and gaming—fast-growing sectors in Vietnam’s digital economy—to handicrafts, where the delicate artistry of Vietnamese artisans shines through every handcrafted item.

The fashion and design section introduces collections that blend traditional aesthetics with modern creativity, while performing arts spaces present live shows and interactive displays that fuse folk culture with cutting-edge technology, inspiring a new generation of audiences.

The film industry also takes center stage, featuring Vietnamese films that have received acclaim both domestically and internationally, delivering humanistic messages and celebrating national identity. Meanwhile, cultural tourism showcases Vietnam as a bridge between heritage and modern life — a welcoming destination for travelers worldwide.

A Multisensory Experience for Visitors

Visitors can enjoy a wide range of interactive and experiential activities:

• 🎮 Gaming & Software Zone: Step into the world of eSports, immersive entertainment, and digital innovation.

• 📚 Publishing & Books: Explore the “Book Festival,” meet authors, attend book signings, and relax at the cozy Book Café.

• 🎬 Cinema Zone: Go behind the scenes of Vietnamese films, meet film crews, and watch selected screenings such as Red Rain in a modern mini-cinema setting.

• 🎭 Performing Arts Zone: Experience the fusion of traditional and contemporary art through exhibitions of costumes, musical instruments, and stage props.

• 🏋️ Sports Zone: Enjoy martial arts performances, dance showcases, and sports products that embody the Vietnamese spirit.

• 👗 Fine Arts & Handicrafts Zone: Celebrate the creativity and skill of Vietnamese artisans and designers.

• ✈️ Tourism Zone: Discover new destinations, promotional tours, and special travel offers from localities and travel businesses nationwide.

Throughout the fair, visitors can also enjoy daily cultural and art performances, creating a festive, colorful atmosphere that celebrates the vitality of Vietnam’s culture.

Culture as an Engine of Economic Growth

The Autumn Fair 2025 is more than a cultural event — it’s a vision for the future.
It highlights the government’s strategic goal of developing Vietnam’s cultural industries into a key economic driver by 2030.

By then, Vietnam’s cultural and creative industries are expected to contribute about 7% of national GDP, with impressive projected revenues:

• 🎥 Film industry: US$250 million

• 🎭 Performing arts: US$31 million

• 🖼️ Fine arts, photography & exhibitions: US$125 million

• 📣 Advertising: US$3.2 billion

• ✈️ Cultural tourism: 15–20% of the total US$40 billion tourism revenue

These numbers reflect not only potential, but also Vietnam’s ambition to build a vibrant, globally integrated creative economy.

A Celebration of Heritage and Innovation

The “Essence of Vietnamese Culture” zone represents the meeting point of creativity and identity — where artisans, designers, filmmakers, artists, and technologists come together to showcase the beauty of Vietnamese culture in motion.

With a spirit of renewal and a vision for sustainable growth, this cultural space embodies the synergy between innovation and tradition — promoting a creative, distinctive, and internationally connected Vietnam.

📍 Event Information:
🗓️ October 25 – November 4, 2025
📍 Vietnam Exhibition Center, Dong Anh District, Hanoi

📍Source: Portal of the Ministry of Culture, Sports and Tourism of Vietnam (MOCST)   and Vietnam National Authority of Tourism| Photos: Collected

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